Keoni directing a music video on set, wearing a headset and holding a radio
Keoni smiling on set as creative director in a purple paisley shirt and bow tie
Keoni in his recording studio behind a large mixing console
REC 00:00:00:00
DEPTH 000 M

Music first. Powered by AI.

Tap to power on · sound on
Music · Music videos · Commercials · AI
Director · On set
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The foundation

It all starts with the music.

Every Hulaboy project begins in the studio. Keoni produces, writes, arranges, and directs, then builds the visuals and the technology around the sound.

  • Producer
  • Writer
  • Arranger
  • Director
Keoni at the mixing console in his studioIn the studio

Preview loops generated live in your browser to show the player. Keoni's own tracks drop in here at launch.

Visuals

Music videos. Commercials. Stories that hit on the beat.

Sound and picture made by the same hands, so the edit lands on the downbeat and the brand feels the music.

RECReel coming
Music videos
Artist visuals
RECReel coming
Commercials
Brand spots
RECReel coming
Branded content
Stories with purpose
The Lab · AI & technology

Power up the track.

Pick a mood. The beat, the tempo, and the light change on the spot. This is the bridge The Hulaboy builds between human craft and AI.

Mood Island · 92 BPM · Sound off

Tap a mood to hear it. The orb, the vortex up top, and the player all follow the music.

AI-assisted video

Concepts, storyboards, and finished scenes built faster, with a director's eye on every frame.

Custom soundtracks

Original scores and sonic logos shaped with AI tools and finished by hand in the studio.

Virtual production

Digital sets and worlds that let a small crew make something that looks like a big one.

Interactive experiences

Sites, installations, and live moments where the audience plays the music with you.

Impact

Made for the greater good.

Keoni spent years serving nonprofits and initiatives that lift people up. That purpose rides along on every project The Hulaboy touches.

Causes with a story

Campaign films, anthems, and launch moments for nonprofits that need people to feel the mission.

Community first

Events and experiences built with the people they serve, so the work lands where it matters.

Tech that opens doors

Using AI to give mission-driven teams production power they couldn't afford before.

Keoni Josiah smiling in aviator sunglasses, a black tuxedo, a purple paisley shirt, and a purple velvet bow tie
About the founder

Keoni Josiah

Born of the islands and raised on the wave, Keoni is an international creative director, a change maker, and a light bearer for the work that moves humanity forward.

He built The Hulaboy to bring what he loves under one roof: music, film, and technology, used for people and purpose. He's a proud member of Omega Psi Phi Fraternity, Inc.

Founder & PresidentThe Hulaboy
International Creative DirectorMusic, film, and live experiences
Director of Strategic Engagement & PartnershipsAstute Innovations Global
Learning to Ride the Wave
Why the waves that knock us down are the ones that carry us forward
Keoni Josiah
The book · Coming 2027

Learning to Ride the Wave.

Born in Hawaii and raised in the water, Keoni tells the story of his life from the crowded shoreline to the deep water, with lessons from the creatives who taught him to stop fighting the waves.

"It's not survival of the fittest. It's survival of those who learn how to ride the wave."

  • The Shoreline
  • The Break Zone
  • Swimming Face Down
  • The Back Float
  • Riding the Wave
  • Deep Water
Pre-orders open Thanksgiving · Nov 26
00Days
00Hours
00Min
00Sec
Reserve your copy

On launch day this connects to the Kindle pre-order and the signed-copy checkout. Reservations get first access and the trailer.

Keoni Josiah on the red carpet in a black tuxedo in front of an event backdrop
On the carpet at the Black Pharo Cognac event.
In the room

The rooms he moves in.

Red carpets, studios, and stages around the world. Collaborators, partners, and press appear here with their permission.

Collaborator photo
Partner logo
Press feature
Start a project

What are you powering on?

Tell us about the song, the video, the campaign, or the idea. The team gets back to you within two business days.

713.291.4797
keoni@thehulaboy.com
Project type
PAUSED
Island Loop · preview